Mars Power, Make Up! is the first transformation phrase used by Rei Hino to transform into Sailor Mars.

Transformation Sequence

Rei holds up her Transformation Pen against the planet Mars against a red background. She shouts "Mars Power Make up!" and as she does that she lets go of the pen, bright rainbow colours come out of the pen and holds up her hand and her fingernails turn red. Rei's body turns a into purple silhouette colour against the red background and she holds the pen up. Fire swirls around her and her back is turn and she is already clothes in her Sailor Mars uniform. She turns around and the Mars symbol appears on her forehead. Her tiara appears and then she strikes her ending pose.