Venus Power, Make Up! is the first transformation phrase used by Minako Aino to transform into Sailor Venus.

Transformation Sequence

Minako holds up her pen against the planet Venus. As she does that she lets go of the pen and Minako holds up her hand and her fingernails turn gold. Minako's body turns a into dark blue silhouette colour against the gold background and she holds the pen up. Gold Ribbons swirl around her and her back is turned and she is already clothed in her Sailor Venus uniform. She turns around and the Venus symbol appears on her forehead. Her moon symbol/tiara forms and she assumes her finishing pose.